point-of-purchase piece to show how a texting campaign would work for Kool-Aid. the idea is based around a scavenger hunt. you are told on this point-of-purchase piece to look for the Kool-Aid man icon in certain stores. if you then take a picture of it with your cellphone and text it to a certian number you will receive a coupon for something from that store. you are also given the next location clue so that you can go redeem your next coupon. they then ask you to send the smile on to your friends by texting them the first location clue so that they can redeem their own coupons.
kool-aid texting campaign video
video to show how the texting campaign would work for Kool-Aid.