Point-of-purchase piece to show how a texting campaign would work for Kool-Aid. The idea is based around a scavenger hunt. You are told on this point-of-purchase piece to look for the Kool-Aid man icon in certain stores. If you take a picture of the icon with your cellphone and text it to a certain number, you will receive a coupon for something from that store. You are also given the next location clue so that you can go redeem your next coupon. You'll then be asked to send the smile on to your friends by texting them the first location clue so that they can redeem their own coupons.